Filipino social media personality, dancer, and content creator Niana Guerrero has been appointed as the “Global Youth Icon” of Indonesian cosmetics brand Emina Cosmetics. The deal was sealed using Gushcloud’s proprietary data platform. Emina Cosmetics, an Indonesian beauty brand, offers a range of skincare and makeup products. Guerrero was chosen for her vibrant spirit and creativity, and the brand promises an “incredible journey” filled with fun, energy, and beauty.
Gushcloud International, a global creator and IP management and licensing company powered by AI, broke this campaign deal. It is in 12 countries globally, including Indonesia and the Philippines, which worked together to seal this groundbreaking cross-border deal.
Under the partnership, Guerrero will be featured in the “Authentically Bright Move” campaign, which will consist of a series of events and online materials using Emina products. Recently, Guerrero attended the brand’s Eureka Fest 2024, which stands for “Emina Universe Really Makes You Authentic.” She encouraged thousands of audience members to “find that one thing you’re passionate about, stick with it, and learn to be better at it.” Meanwhile, the young dancer can be seen with Emina’s moisturizing cream and serum in the brand’s online posts and videos.
“We are excited to formally welcome Niana to our Emina family. As she shares her journey with us, we know that she will be a good role model for young Indonesians who want to try new things and shine even brighter. This is only the beginning of bigger campaigns for Emina featuring talents outside Indonesia. We thank Gushcloud for linking us with Niana’s team in the Philippines,” says Clarissa Gunawan, Teens and Emerging Beauty Marketing Senior Group Head at Emina.
Gushcloud International has a proprietary platform that identifies virtually all content creators’ social media data and analytics. Data from Guerrero’s audience pointed out that Indonesians comprised almost half of her 15.3 million Instagram followers. Three in every four followers are females, mostly 18-24 year olds.
“We were surprised to learn that Niana is an online superstar in Indonesia. That data helped us to confidently propose her to our Indonesian partners, and we were thankful that they trusted our recommendation. Now that the campaign has started, we couldn’t be prouder to see a Filipina talent making waves in neighboring countries like Indonesia. We’re hopeful that this is only the beginning of more cross-border deals backed by Gushcloud’s network, expertise, and data,” says Miguel Felizardo, Head of Talent – Gushcloud Philippines.
For more information, visit gushcloud.com or follow @gushcloud_intl on Instagram.
