ISNTREE Global Marketing Campaigns
Creator(s):
Jessica Lee, Haley Kim, Hana Kim, Lab Muffin Beauty, Alex Diaz, BJ Pascual, Jeanette, Kimbab Family, Korea Reomit, Lindsay Voitton, INGCK, and others
GC Service:
Talent Booking, Content Production, Regional Campaign Strategy
Brand Involved:
ISNTREE
Date Period:
2022 & 2023
Country:
United States, Philippines, Singapore, Malaysia, Indonesia, Vietnam, Thailand
Gushcloud led ISNTREE's global creator marketing campaigns across 2022 and 2023, driving brand visibility and product awareness through localized content strategies. Targeting both Southeast Asia and North America, the campaigns deployed creators across beauty, lifestyle, and skincare verticals to reach key demographics via Instagram, YouTube, TikTok, and Facebook.
In 2022, U.S.-based creators like Haley Kim and Lab Muffin Beauty helped establish brand trust through educational content, while Southeast Asian creators localized storytelling around timely themes such as Pride Month. In 2023, the campaign expanded to six countries in Asia, utilizing short-form video and cross-platform amplification to optimize reach and engagement.
Creator partnerships were structured to allow for organic messaging, and several creators provided additional exposure through unpaid stories, reposts, and mentions. Strategy refinements across both years emphasized content format fit per market, favoring Instagram Reels and TikTok for Southeast Asia, and YouTube integration for U.S. and PH-based audiences.
Results
Views: 7.9M+
Engagements: 7.75M+
Likes: 496.7K+
Comments: 9.4K+