Produced by Death Row Games, Gushcloud International and CMC Shine SEA, hosted by Boss Lady Entertainment; the exclusive by invitation only event turned Los Angeles evening into a global stage, signaling where hip-hop, live streaming and the creator economy now converge
DJ Snoopadelic (Snoop Dogg) at “Superstar Among Friends: Broadus Together” in Los Angeles
LOS ANGELES, August 17, 2026 - 'Superstar Among Friends: Broadus Together' drew 76 million in total livestream PV exposure on TikTok LIVE Premiere on Saturday night as the event went live from the Snoop Dogg Compound, hosted by the Broadus family themselves with a special exclusive DJ set by Snoop Dogg. The show was one of the first invitation-only music events of its kind to premiere live on TikTok, and a rare instance of a legacy hip-hop dynasty opening its doors to a global livestream audience in real time.
Produced by Death Row Games, the gaming and entertainment venture co-founded by Cordell Broadus and his father Snoop Dogg, and co-produced by CMC Shine SEA with Gushcloud International (a global creator and content management company headquartered in Los Angeles and Singapore); the one-night-only experience was hosted by Boss Lady Entertainment, drawing artists, creators, industry leaders and brand partners together for an evening where music, culture and the creator community shared one stage.
Snoop Dogg and family at "Superstar Among Friends: Broadus Together" in Los Angeles.
L-R: DJ Soopadelic (Snoop Dogg), Shante Monique Broadus, Princess Broadus, Kalvin Love, Soraya Love, Phia Barragan and Cordell Broadus. (Photo: Kreative Kapturez)
DJ Snoopadelic (Snoop Dogg) opened the night on the decks, running through iconic tracks including “Drop It Like It’s Hot,” with performances from Death Row Records’ artists - The Lady of Rage, JANE HANDCOCK, Charlie Bereal, Kalvin Love and Princess Broadus. In a nod to the production’s trans-Pacific reach, Singapore’s Iman Fandi and Filipino-Australian artist Ylona Garcia also performed live during the TikTok premiere - putting rising Asian acts on the same bill as Death Row royalty in front of a U.S. audience.
“For me, it’s about owning our culture and taking it into new spaces,” said Cordell Broadus, co-founder of Death Row Games. “‘Broadus Together’ brought the Death Row family and a room full of artists and creators together for one night, and we took it straight to a global audience, live. Working with Tiktok, CMC Shine SEA, and Gushcloud International made this possible, and at scale.”
The numbers behind the night point to a larger shift. The creator economy was valued at $250 billion in 2023 and is projected to reach $480 billion by 2027, with roughly 70 percent of creator income driven by brand partnerships; global influencer marketing spend reached an estimated $32.55 billion in 2025. The United States remains the largest of those markets and “Broadus Together” offered a template for how legacy entertainment brands can plug directly into it: live, unscripted and streamed from the culture’s home turf.
“Broadus Together represents something fundamental about where entertainment is heading. At Gushcloud, we've had the distinct privilege of working alongside Snoop, Cordell and the Broadus family for multiple years. The relationship is built over years on mutual respect and deep understanding of what creators and audiences actually want. What happened on Saturday proved that authentic culture and scale are no longer opposing forces. They can now move together. And that's the beginning of Gushcloud building in live and branded entertainment,” comments Althea Lim, Co Founder & Group CEO, Gushcloud International.
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