BRANDS
Grab Live - Chinese New Year 2024
To usher in the Chinese New Year, Grab and Gushcloud Indonesia hosted a six-hour live selling marathon on TikTok featuring a live selling host and key opinion leader as guest star.
The online event focused on reading of Chinese zodiac signs (Shio) and sharing of shopping preparations for the new year. The host and KOL provided tips and recommendations for purchasing products through GrabMart, with special promotions and a giveaway session throughout the day.
It reached up to 527,000 total views and 495,000 total reach, with a 50% engagement rate.
#ExperienceLimitlessWithSimInvest
SimInvest, the stock and mutual fund investment platform of Indonesian financial conglomerate Sinarmas Sekuritas, partnered with world movie star Jackie Chan and music star V of BTS as the SimInvest international brand ambassador duo.
The announcement coincided with the release of a SimInvest commercial video featuring the two international stars, which was exclusively shown on the Plaza Indonesia videotron in downtown Jakarta. It can be viewed on the @siminvest_id YouTube page.
In the video, V and Jackie Chan convey the message that friendship is not limited by generation, distance, ethnicity, food, sport, or hobby. This video also symbolizes SimInvest's commitment to always be a friend to all its users in providing a limitless investing experience
Tinder x Mega YouTubers in Thailand
Gushcloud Thailand (GC TH) helped dating app Tinder to tap YouTubers who have unique styles and vibes. The primary goals were to maintain Tinder's status as the world's most popular dating app and grow Tinder Thailand downloads among Gen Z users.
With this, GC TH identified 10 mega YouTubers who represent various humor genres: from the antics of young and affluent boy gang squads to the close-knit girlfriend groups. They also added comedy kings, captivating idol couples, and funny savage personalities. It was like assembling a dream team of entertainment, ensuring every flavor of humor was served up to delight and engage the audience. Tinder empowered talents to showcase their expertise through diverse storytelling formats, challenges, and vlogs.
Tinder and GC TH executed FOMO (fear of missing out) marketing, applied captivating YouTube titles, and utilized YouTube Ads for increased conversion rates. One YouTuber achieved over 5M organic views, while others attained over 1M each within a week, totaling 18.5M views, including boosted content. Tinder's download spike exceeded 40%, with a notable increase in new registrations exceeding 20% driven by MyMateNate's video. Total impressions reached 96.4M, while total engagement peaked at 299.9K.
The ten mega YouTubers are: Ohana, CHAISORO, SpriteDer SPD, Nickynachat, CreamLike, Epic Time, OAUJUN HI-END, Jackpapho, My Mate Nate, and Ajumma Nammy.
Jack Daniel's “Make it Count” Holiday Campaign
Gushcloud Philippines worked with Jack Daniel’s to showcase how the brand is a perfect companion for every holiday occasion and how making every celebration feel special. Across Facebook and Instagram, seven authentic and adventurous KOLs (Apple David, Arianne Bautista, Gino Quillamor, Jeff Ong, Rayver Cruz, Wil Dasovich, and Ylyt Manaig) posted content on how they can share their moments made meaningful with Jack Daniel’s. The campaign reached a total of 11.3 million organic views across all platforms and garnered over 37,000 organic engagements.
Xiaomi Redmi Note 13 Series Launch
In January 2024, Xiaomi launched its latest flagship product, the Redmi Note 13 series in the Philippines. The Redmi Note series with its flagship-level camera and display, takes pride in its capability to make every captured moment iconic. For this campaign, 22 KOLs posted content on how to make iconic moments with the Redmi Note 13. With their help, the campaign garnered over 4.7 million organic views and 278,000 organic engagements across Facebook, Instagram, and TikTok.
Some of the notable influencers that Gushcloud Philippines worked with were: Angelica Mejia, Anjhon Sorza, Baus Rufo, JinHo Bae, Kristian Tan, Nicholas Paz, and Rio Mizu.
Spotify’s Bunnyland for NewJeans
Bunnyland, held last October 2023 in the Philippines, was a Spotify collaboration with one of the leading 4th generation girl groups of K-pop – NewJeans. A giant “Spotibunini” installation was set up in Bonifacio Global City, a trendy district in Metro Manila. Through this campaign, K-pop fans were able to have a content-worthy experience which allowed them to share their fun across the world in celebration of the artists’ new release. With the help of 15 KOLs, this campaign garnered over 3 million views and 88,000 engagements.
The Filipino talents who supported this activation include: Apple David, Berto Berioso, Jillian Raine, Juilliana Villafuerte, Kaye Andres, Lalaine Dane, Pam Rose Reyes, and Yna Sosa.
