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Gushcloud International

Mar 74 min read

Nike brings NewJeans out for concert activation: Are static brand ambassadors dead in 2024?

Nike recently made headlines when it not only collaborated with South Korean pop girl group NewJeans on a limited-edition collection but...

Gushcloud International

Mar 12 min read

'SimInvest' shares the reason behind BTS V's (Kim Taehyung) collaboration with legendary actor Jackie Chan

On March 1, 2024, Kim Taehyung, aka V from BTS, was announced to be collaborating with renowned action star Jackie Chan as the Brand...

Gushcloud International

Feb 224 min read

Faking deaths and kidnapping stunts: Are influencers pushing marketing gimmicks too far?

Last week, Indian influencer, model and actress Poonam Pandey made headlines for faking her death. The fake death was part of a campaign...