Gushcloud Philippines, the local unit of the global creator and IP management and licensing company Gushcloud, has recently revamped its senior leadership to expand its capabilities and network, in an aim to keep up with the changes in global creator economy and talent industry.
The new leadership updates include Ryan Marquez as general manager at Gushcloud Philippines, Miguel Felizardo, head of talent at Gushcloud Philippines, Darlene Malimas, head of global IP and content at Gushcloud International, and Ross Manicad, head of corporate communications at Gushcloud International.
Two of them are focused full-time on the Philippine operations and its performance alongside other Southeast Asia offices, while the other two also have duties for Gushcloud’s global network.
Marquez has led the 40-strong Philippine office to achieve a 243% increase in revenue from January to June 2024 compared to the same period last year. It is now one of Gushcloud’s fastest-growing Southeast Asian markets. He leads the agency team with his experience in both talent development and client servicing. For two years, he was Gushcloud’s Regional head of studios, focused on content strategy, content production, and branding for the company’s global talents.
Meanwhile, Felizardo is a talent manager for over a decade, and has worked with some of the country’s top multimedia mega stars like Anne Curtis, Heart Evangelista, and Gabbi Garcia for brand endorsements and personal branding. He learned the ropes of talent management from being a mentee of top acclaimed talent managers in the country. In his role, he develops the next generation of content creators toward greater heights in their careers. In just a year in the company, he has already signed 16 exclusive talents with promising futures in content creation and more, including Korean content creator JinHo Bae, and Filipina lifestyle creators Jillian Raine Saberon and Pattie Paraiso. He’s on track to sign nine more, for a total of 25 talents this year.
Moreover, Malimas is a seasoned producer and creative who has worked on several films and series both domestically and internationally. Her 2023 thriller film, “Raging Grace,” starring Max Eigenmann, received top accolades in the global independent film festival SXSW. The movie highlights the vulnerabilities of undocumented Filipinos working abroad.
Lastly, Manicad has been responsible for the global branding, storytelling, and reputation of Gushcloud. He writes and releases stories for its talents, business announcements, products, and new businesses via traditional and social media. He also secures awards for the company’s chief executive and local markets. Locally, he manages the content strategy of Gushcloud Philippines’ social media IPs such as Best of Manila and MomCenter.
Speaking about the new appointments, Oddie Randa, managing director for Asia-Pacific at Gushcloud International, said, “I’m so proud to introduce the formidable lineup of leaders who are turning the business of Gushcloud Philippines around. Their dynamic is much stronger and focused, with emphasis on building young leaders who will redefine the future of talent management. We have seen them push our Philippines office from being a small regional office to one of our fastest-rising markets in Southeast Asia.”
